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The Journal

Notes on flowers, written in Cape Town.

Care guides, seasonal stories, and the occasional opinion about proteas — by the florists who arrange them.

A mixed bouquet of proteas, roses and lilies arranged in a Cape Town home — a visual dictionary of flower meanings

Featured · Flower Guides

The Language of Flowers in South Africa: What Each Bloom Says

The Victorians invented flower-as-secret-message; South Africa added an entire indigenous vocabulary. Here's what each bloom actually says — what's canonical, what's florist convention, and what to (gently) avoid…

· 13 min read

Rose entries from Kate Greenaway's 1884 Language of Flowers, including the yellow rose entry

Flower Guides

Rose Colour Meanings: What Every Colour Really Says

Yellow roses once meant jealousy, and a white rose could say “I would be single”. Tap any colour for today’s meaning, the 1850s dictionary entry and the bouquets we carry in that colour.

· 12 min read

Chart of price bands across the 189 items on this site, two thirds of them between R300 and R800

Flower Guides

Flower Prices in South Africa: What a Bouquet Actually Costs

Nobody likes asking a florist what things cost, so here it is up front: the lowest, middle and highest price for roses, lilies, proteas, sunflowers, gerberas and mixed bouquets, counted across every arrangement in our catalogue. Plus which price band suits which occasion, and why two bouquets at the same price are not the same thing.

· 11 min read

Chart of the twelve birth month flowers with the South African season for each month

Flower Guides

Birth Month Flowers: The Full List, and What Works in South Africa

January’s carnation, June’s rose, August’s gladiolus — every month has a flower attached to it. The trouble is the list was assembled around a Northern Hemisphere calendar, so March hands you a daffodil in the middle of our autumn. Here are all twelve, which ones a Cape Town florist can actually get you, and the South African flower that fits March far better.

· 10 min read

White St Joseph lilies in a glass vase beside a window, with unopened green buds still on the stems

Flower Guides

Types of Lilies in South Africa: A Florist's Guide

St Joseph, Stargazer, Asiflorum, Oriental, Asiatic, arum — six names for what looks like the same flower. Five are true lilies, two are not even in the same family, and one of those distinctions matters enormously if there is a cat in the house. What each type is, how to tell them apart, and how to make them last.

· 11 min read

Preserved and dried roses arranged beside a jar of silica gel and a pressed bloom

Flower Care

How to Dry and Preserve Roses: A Florist's Guide

Glycerin, air drying, silica gel or pressing? There is a moment, around day eight, when a bouquet stops being flowers and becomes a decision — bin them, or keep them. Here are all four ways to preserve a rose, what the RHS and Clemson actually say about each, and the one method genuinely documented for rose blooms.

· 13 min read

Pink and ivory proteas — a hallmark of Cape Town's winter and spring flower season

Flower Guides

Flowers in Season Cape Town: A Month-by-Month Guide

Cape Town's flower calendar runs upside-down to anyone raised on a Northern Hemisphere garden book — proteas peak in winter, agapanthus blue out the coast in midsummer, and the West Coast turns into a wildflower carpet at the end of August. Here's the full month-by-month rundown, plus the imported staples you can order any week of the year.

· 11 min read

White lilies and pale roses in a sympathy arrangement on a Cape Town side table

Etiquette Guides

Funeral Flower Etiquette in South Africa: What to Send, When, and Where

South African funerals are emotionally and culturally varied — what comforts one family will quietly offend another. This is the gentle, practical guide we wish more people had: what to send, when to send it, where it should arrive, what to write, and how to get the cultural and religious notes right.

· 10 min read

A bouquet of fresh red roses in a clear glass vase on a Cape Town kitchen counter

Flower Guides

How Long Do Roses Last? A Florist's Guide to Making Cut Flowers Last Twice as Long

Most cut roses give up after five days. With a florist's routine — recut stems, clean water, the right vase, and an honest read on which kitchen-cupboard 'tricks' actually work — you'll get 10 to 14. Here's the method, and the myth-busting.

· 10 min read

Pink and ivory King Proteas arranged in a Cape Town home interior

Flower Guides

The Complete Guide to Proteas: Care, Meaning & Why SA's National Flower Belongs in Every Cape Town Home

Cut proteas can hold court in a vase for two or three weeks if you treat them right — and they happen to be the only national flower with a Greek shape-shifter for a namesake. Here's the complete guide: vase care, varieties, meaning, and which proteas to send (or keep) this season.

· 8 min read